Tuesday, December 1, 2009

Woot Woot for Non-linear Formats

An interesting website that features multiple non-linear formats is woot.com. Woot is an online store and community that sells "cool stuff cheap." It has multiple spin-off pages, such as kidswoot or winewoot, but woot.com is the original page to snag what is often electronics and other nerdy, but ultimately cool items.

The given and the new is a format featured on the woot site, although the information is horizontal rather than vertical, featuring the informative links(given) above the new "woot of the day." Underneath the item the old and the new format reappears. The new information is on the right half of the page; details about the product. The given information is on the left side; links to the other woot pages and links to blogs and community boards.

Also with the given and the new format is the ideal and real format. The item of the day is the ideal. The information underneath starts at the ideal, usually witty commentary about the item, then ends with the real, the specifics of the item and what is actually in the box.

The woot site is an interesting site to focus on. There are other instances of the non-linear formats on the site. The item of the day could be seen also as a star for example, as it is the most important piece of information on the page itself.

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