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In our educations, college students have been taught to use 8 sentence paragraphs in 5 paragraph essays, been forced to abide by word counts and page limits, often on topics assigned by teachers. New technology presents opportunities to throw those restrictions out the window. The two ends of the spectrum would be blogs, such as this one, and Twitter, which is a micro-blogging site.
It seems like these two ends of the spectrum are the only ones that hold any merit in today's internet/blogosphere. People want to be able to write as much as they want about whatever they want on a blog, whereas they only want to read 140 characters in a Twitter post, and they'll only read that if it captures their attention right away.
Online news sites are figuring this out. Most newspapers are on Twitter, and media outlets such as CNN are micro-blogging as well. Many of their posts feature a link to their main website, which is an effective way to get viewers to the website. Once the viewers are at the website, that is when the companies can actually be effective. Much more content is available, with stories, pictures, videos, and, thats right, blogs! Many writers are blogging in addition to regular stories, The goal is for viewers/readers to bookmark the sites, and then continue to come back to read content (and so the sites can make money of advertisements!)
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